How to Negotiate for Yourself…Even If You’re Afraid

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Pop quiz! On a scale from 1-10, how uncomfortable does it make you feel to think about negotiating on your own behalf? 

Now, on a scale from 1-10, how uncomfortable does it make you feel to think about negotiating on someone else’s behalf?  

For a lot of us, the thought of asking for something for ourselves is TERRIFYING. The self-doubt kicks in so fast. “Am I being fair?” “Is my performance really worth that much?” “What if they think I’m difficult to work with?” 

So many of us have that experience, and that’s why we’re diving into the topic this week.  

This week we’re speaking with Ruzana Glaeser. co-founder of, a website aimed to empower women to ask on their own behalf.  

Ruzana has experience negotiating for manufacturing and retail companies, in the US and abroad, for large corporations as well as small privately held firms. She has a direct yet collaborative approach to negotiations, enjoys working with women and speaking about how women can find confidence to negotiate on their own behalf and succeed! 

During this interview, we talk about: 

  • What gender roles and stereotypes actually are and the role they play in negotiations 
  • Our fear of backlash and what to do about it
  • How to cultivate a sense of self-worth to help you be more confident in the size of your ask 
  • The amazing role men can play in your negotiation 
  • Actionable tips for prep, execution, follow-up 

I encourage you to take a broad view of how negotiation plays into your life. The tips and information in this episode can help you in your job, in your relationships, and in so many other facets of life. 

Most encounter their first real experience trying out their negotiating skills as a job candidate. Most also realize they aren’t exhibiting good negotiating skills when they find the same job offered more to another applicant. But applying some of the work in this podcast will help you reach an agreement or in some cases an alternative to a negotiated agreement that is fair to you, fair to them, and guilt-free. People don’t get what they don’t ask for, hopefully, these skills give you the confidence to get what you’re due.